Press Release (for immediate distribution)
PACE Launches as Next-Generation Sports Business Catalyst Challenger Mindset Meets Global Scale to Drive Commercial and Audience Growth
PACE
ZURICH, Switzerland – [28/10/2025] – A new challenger brand emerges in the sports sector as PACE Group AG officially launches, declaring its mission to accelerate the future growth of rights holders, brands, and investors worldwide. With an inspiring and forward-looking strategy, PACE steps forward as the new strong strategic partner for winners in the future sports business, focused on turning industry disruption into commercial opportunity. The new brand formalizes the strategic evolution of the former award-winning RAWR AG, consolidating nearly a decade of high-performance delivery under one visionary identity.
PACE is designed to meet the escalating complexity of the modern sports ecosystem. It operates as a high-performance business catalyst, offering seamless, end-to-end solutions for its clients that span strategy, execution, and monetization of their commercial operations and audience activation. By combining boutique agility with global reach and deep seniority, PACE’s model is built on a Challenger Mindset, constantly reinventing the game in rapidly evolving areas like digital media, fan engagement, and partnership strategy.
PACE
PACE’s full-service capabilities are structured around three core pillars to deliver comprehensive impact:
Commercial: Unlocking new revenue streams, building sophisticated sponsorship strategies, and designing data-driven growth models across media rights, licensing, and audience activation.
Marketing: Building fan experiences that capture attention and grow communities through digital storytelling, fan CRM, social and creator campaigns, and gamification.
Execution: Delivering global tournaments, multi-language campaigns, streaming platforms, and complex tech transformations—acting as a robust project engine for seamless, flawless delivery.
“Establishing PACE is more than just a brand launch; it’s a commitment to setting a new pace for the entire industry,” said Alexander Riggers, Managing Director and Co-Founder of PACE Group AG. “We are PACEmakers in the sports business, bold and disruptive in our thinking. We know what drives the future of the sports industry, and we use that knowledge today to ensure our clients are tomorrow's winners. This new chapter is about leading with agility, creativity, and maximum impact.”
PACE
Operating since 2017, the agency has delivered world-class projects for major organizations, including FIFA, UEFA, EOC, and leading global sports brands, establishing a trusted track record of performance. With locations spanning Zurich, London, Berlin, and Cape Town, PACE is strategically positioned to blend deep market insights with global operational excellence.
PACE Group AG is fully operational and currently accepting new clients across its global offices. Sports rights holders, brands, hosts/organizers, investors, and athletes seeking to transform disruption into opportunity are invited to explore the full range of advisory and execution services.
Visit www.thepace.com or contact the team directly at hello@thepace.com to begin a conversation.
About PACE Group AG
PACE Group AG is the high-performance sports business catalyst for winners in the next era of sports. Operating as both a strategic force and project engine, PACE leverages nearly a decade of experience to help rights holders, brands, and events build and monetize winning innovative products, expand audiences, and deliver flawless execution across commercial, marketing, and delivery solutions globally. With locations spanning Zurich (HQ), London, Berlin, and Cape Town, PACE blends deep market insights with global operational excellence. PACE sets the pace in a fast-moving sports ecosystem.
Media Contact
Alexander Riggers
Managing Director
PACE Group AG
alex@thepace.com
+41 78 647 48 87